by Prominence Recruitment Digital Marketing

Social Media Image Dimensions to Elevate Your Recruitment Brand

Are you using social media to source, connect and engage with candidates? More than ever before having a powerful online presence matters for your brand. It is important to have a visual strategy but equally as crucial is to ensure your images look great on each social platform.
To help we’ve put together a social media image guide that breaks down the image dimensions for the headers and content on each key social media platform.

Facebook

Banner & Profile Images

  • Banner Image Dimensions: 851×315 px
  • Profile Image Dimensions: 200×200 px

When you are posting an image to a Timeline, the orientation of the image will determine the dimensions Facebook will use to show your image.

Square Images

Square images will be resized to 470×470 px by Facebook. If your original image dimensions are smaller than this your image may appear blurry.

Landscape Images

When you upload a landscape image to Facebook, it will be scaled to 470 pixels wide, and the height will be scaled accordingly too.

Portrait Images

When you upload a portrait image to Facebook it will be scaled the the height of 394 pixels, with the width then being scaled accordingly.

Twitter

Cover & Profile Images

  • Cover Image Dimensions: 1500×500 px
  • Profile Image: 256×256 px

Tweet Images

When you are posting an image in a Tweet, the image appears in the Timeline at 506×253 px.

LinkedIn

Cover & Profile Images

  • Cover Image Dimensions: 646×222 px
  • Profile Image: 100×60 px

 

LinkedIn Post Images

When you are posting an image in a LinkedIn post it will appear at a maximum width of 350 pixels. The height of the image, no matter the orientation, will be scaled to fit the new width.

Thumbnail Images

Thumbnail image for LinkedIn posts are 110×180 px.

Google+

Cover & Profile Images

  • Cover Image Dimensions: 1500×500 px
  • Profile Image: 256×256 px

Google+ Post Images

When you are posting an image to a Google+ page it will appear at a maximum width of 506 pixels, with the height being scaled accordingly.

 

YouTube

The way that the YouTube Cover image is seen varies depending on the device you are viewing it on. The image you upload has to cater for the various viewing platforms. See below a break down of the key sizes that you can take into account when creating and uploading your image.

  • Overall image size 2560×1440 px (TV)
  • Desktop image (cropped) 2560×423 px
  • Text Logo & Safe Area 1546×423 px (this is the centre area of the image that will be seen on every device.

Your company YouTube page should be connected to your company Google+ page, pulling the profile image through from there.

For top quality images we recommending creating and uploading your images as .PNG files. If you get stuck or would like help creating your visual strategy please feel free to get in touch.

Prominence Recruitment Digital Marketing

As Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere when needed! Based in Auckland, Chris travels to Australia monthly, meaning he has a lot of air miles and has also seen every new film. However, he is the first to tell you that the life of a frequent traveller isn’t quite as glamorous as it seems! Chris is inspired by people that break the mould and try to make things better.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Advert Design & Copywriting

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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