Talking Recruitment Marketing @ Recruitment Yarns 2017

Recruitment Yarns is just over a week away, and whilst I’m not looking forward to a month on the road, away from my family, I am incredibly excited about meeting a large number of people from the Australian and New Zealand recruitment community.

There are a range of great track leaders in all locations and we are fortunate enough to be one of them, involved in sessions in every city. Our sessions are designed for recruitment leaders or managers no matter the stage of your current marketing efforts. Although these are quick roundtables, some of the subjects that we intend to cover or provide advice around include the following:

Succeeding in a ‘review’ society

Reviews are going to be one of the most challenging aspects for many recruitment firms over the next few years. This is because society as a whole is getting used to reviewing everything. If you don’t take control of your review process, unwanted negative reviews could cause all sorts of damage, from losing preferred supplier agreements through to simple things like top-quality candidates choosing to not work with your business.

How to get your recruiters involved

In most cases, recruiters have significantly larger professional networks than the recruitment agencies themselves. This means if you can effectively engage your recruiters to support your marketing efforts it can expedite your progress and significantly increase your brand reach. We’ll talk about a range of ideas here, from getting your recruiters active on social media to getting them blogging on behalf of your company.

New technology

We are always being asked what are the latest and most effective marketing tools? This question is normally from recruitment agencies that pride themselves on being industry leaders. The reality however, is that whilst there is a new social media platform almost every month, there are very few that can add significant value to recruitment marketing. Even networks like Twitter which have been around for a long while hold very little value for 99% of recruitment agencies.

Automated leads machines

In the world of marketing receiving high-quality automated leads is the holy grail. The good news is that whether you’re looking for clients or candidates, gaining automated leads is possible. However, it does require a well thought out strategy and also producing material people truly want to access.

Avoiding wasted time and money

As previously mentioned, a lot of time can be wasted focusing on networks that aren’t going to produce results, however, it is not just the choice of channels it is also the type of content and how you choose to manage this, that affects how efficient your business is. We’ll provide examples from our years of recruitment marketing experience that will save you both time and money.

Getting sales collateral right

Most of you probably have sponsored or exhibited at conferences and printed off the obligatory sales brochures, branded USB sticks and other merchandise, however, just because everybody else is doing this doesn’t mean it is right for your business. We will show you ideas that work both at conferences and in terms of arming your recruiters with material they can use to get and successfully run client visits.

Recruiting recruiters

It is not just clients and candidates that are important, most agencies these days are also focusing on how they can attract recruiters to their business. Marketing can be a great way of doing this, from videos profiling a team, to careers pages, to new social media tools designed specifically for recruiting recruiters, we will show you what works.

Tips on leading from the front

For top performing CEOs, it’s now almost mandatory to be more actively visible and accessible, on company channels, through formal networks and also on social media. It is no different for recruitment leaders. We will show you some simple tips to elevate your own brand to a thought leadership position.

Looking forward to seeing everyone at Recruitment Yarns this May and June, if you have any questions before then please feel free to get in touch.

 

 

Prominence Recruitment Digital Marketing

As Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere when needed! Based in Auckland, Chris travels to Australia monthly, meaning he has a lot of air miles and has also seen every new film. However, he is the first to tell you that the life of a frequent traveller isn’t quite as glamorous as it seems! Chris is inspired by people that break the mould and try to make things better.

More Posts

Follow Me:
TwitterLinkedIn

You may also like

Leave a comment

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

    ×