by Prominence Recruitment Digital Marketing

Recruitment Marketing business, Prominence further invests in Australian business and looks to other markets.

Prominence, Asia Pacific’s first and largest specialist outsourced marketing agency for the recruitment sector, has just completed a first round of external fund raising.

Chris South, Managing Director of Prominence, commented on the expansion.

“Over the last 18 months we have observed recruitment leaders becoming significantly more interested in their agency’s brand and how it can add value to their bottom line. In addition, the concept of recruiters outsourcing their marketing function is also becoming more commonplace.

“We have been working for a while to secure this financial investment so that we can scale our Australian operations to keep up with this demand, whilst ensuring we maintain the high standards that our existing clients have come to expect from Prominence.”

As a result of this funding several changes are already well underway, with the launch of a complete new group of service offerings centred around return on investment, an updated website and several new senior team members having already joined the business or joining in the near future.

In addition to committing further to Australia, Prominence also has an eye to the future, with early stage investigations underway to validate the outsourced marketing model in the UK.

For more information and interviews contact:

Chris South

Managing Director

Phone +64 21 714 983

Email chris.south@prominence.social

About Prominence

Prominence was founded out of the desire to help those in the recruitment sector respond to changes in consumer behaviour, namely the shift towards digital and social media. Our results-based marketing services include, Outsourced Marketing, Digital & Social Advertising, Brand Identify & Design and Website Content Writing. Through these services, Prominence has successfully helped numerous recruitment agencies throughout both Australia and New Zealand to grow their brand and expand their business, delivering a marketing solution that delivers results.

Prominence Recruitment Digital Marketing

As Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere when needed! Based in Auckland, Chris travels to Australia monthly, meaning he has a lot of air miles and has also seen every new film. However, he is the first to tell you that the life of a frequent traveller isn’t quite as glamorous as it seems! Chris is inspired by people that break the mould and try to make things better.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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