Why Prominence is an obvious fit for the UK recruitment market

We’ve known for years that Prominence is a perfect fit for the UK recruitment market – we’ve just been waiting for the right time. But one thing a global pandemic has taught me is that sometimes you just have to hit go and see what happens, which is exactly the conversation Chris and I had a couple of months ago, so here we are!

I never in a million years thought that I would base my career in the world of recruitment! However, I’ve been working in recruitment marketing for over six years. Starting out as an internal marketer in both London and Sydney, to where I found my feet at Prominence, as Marketing Account Manager, and then Marketing Strategy Manager.

As cliché as it sounds, I’ve loved being a part of the Prominence journey from a start-up (the business was just 6 people when I joined) to a global agency, with four offices in Australia, New Zealand, Malaysia and the UK. And each office chocker block with talented marketers! From senior strategy managers and social media managers to graphic designers, animators, paid advertising specialists, and exceptional copywriters.

Working with recruiters across Australia, being able to offer advice and direction that has genuinely contributed to the success of their business has been incredible. So much so, that I really struggled handing over my clients when I left Australia earlier this year! I’m looking forward to having that kind of relationship with agencies on this side of the world too.

 

Why Prominence is an obvious fit for the UK recruitment market

So, why the UK?

The recruitment marketing world in the UK is fantastic (heaps more varied and innovative than Australia, but shh don’t tell them!). There are so many top marketers specialising in recruitment, which means that half of my job is already done – we’re not new to the market, so we don’t have to ‘sell’ agencies the benefits of partnering with an outsourced recruitment marketing agency.

In March 2018 we set up our third office in Kuala Lumpur, Malaysia. Now, we have over 10 people there who are all specialists in their own fields. Meaning we can work in both the APAC and European markets without issue – this also helps us have a huge breadth of services (did I mention we have internal animators working for us) and keep the costs low for the recruiters we partner with.

We pride ourselves on becoming an ‘arm of the business’ to deliver everything from the everyday marketing basics like social media management and electronic database mailers (EDMs), to major projects like brand redesigns, salary surveys, SEO website projects and CPC paid advertising campaigns – all part of an annual marketing strategy and under one monthly cost.

If you’re thinking about outsourcing your recruitment marketing, someone said this to me recently which might help with making up your mind:

“I completely understand why companies outsource their marketing – for the cost of hiring one internal marketing specialist, you can have access to a whole team of experts. And you’re not relying on one person to have all the knowledge, and staying up to date with the latest trends”.

And that pretty much sums it up.

Drop me an email at amber.loach@prominence.social if you’d like to have an initial conversation about what we do, and how it could work for you. I know lockdown 2.0 hasn’t been ideal, but I really think spending some extra time over the next months to think about how you want to position your marketing strategy coming out of this is incredibly important.

 

Stay safe.

Amber

 

 

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
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