by Prominence Recruitment Digital Marketing

Social Media Image Dimensions to Elevate Your Recruitment Brand

It’s no secret that having a strong visual strategy for your social media accounts is important when sourcing, connecting and engaging with candidates. In 2015 and 16 we posted a blog outlining the dimensions of the key visual elements on your social pages, which proved to be one of our most popular blogs of the year.

Since then, there have been quite a few changes to image sizes on each platform, so we’ve updated our guide and outlined the changes to help you get the most out of your visual strategy in 2017. Key changes to note are the LinkedIn dimensions, as it’s all change in this area due to the new user interface.

Facebook

Banner & Profile Images

  • Banner Image Dimensions: 851×315 pixels
  • Profile Image Dimensions: 400×400 pixels

When you are posting an image to a Timeline, the orientation of the image will determine the dimensions Facebook will use to show your image.

Square Images

Square images will be resized to 400×400 pixels by Facebook. If your original image dimensions are smaller than this, your image may appear blurry.

Landscape Images

When you upload a landscape image to Facebook, it will be scaled to 470 pixels wide, and the height will be scaled accordingly too.

Portrait Images

When you upload a portrait image to Facebook it will be scaled to the height of 394 pixels, with the width then being scaled accordingly.

Shared Link Images

Each time you post a link to Facebook, it pulls through a feature image in the social card. This image pulls through at 1200×630 pixels. When you post a link you have the option to select an image pulled through by the link, or to upload your own to feature.

Twitter

Cover & Profile Images

  • Cover Image: 1500×500 pixels
  • Profile Image: 256×256 pixels

Tweet Images

When you are posting an image in a Tweet, the image appears in the Timeline at 506×253 pixels.

LinkedIn

Cover & Profile Images

  • Personal Cover Banner Image: 1584×396 pixels
  • Company Cover Image: 1536 x 768 pixels
  • Profile Image: 400×400 pixels

LinkedIn Post Images

  • Company Post: 1200 x 627 pixels
  • Personal Post: 552 x 368 pixels

 

Google+

Google+ Cover and Profile Images

  • Cover Image: 1080×608 pixels
  • Profile Image: 250×250 pixels

Google+ Post Images

When you are posting an image to a Google+ page it will appear at a maximum width of 506 pixels, with the height being scaled accordingly.

YouTube

The way that the YouTube cover image is seen depends on the device you are viewing it on. The single image you upload has to cater for the various viewing platforms, so it is crucial to feature important images or information at the centre.

Below is a breakdown of the key sizes that you should take into account when creating and uploading your image.

  • Overall image size 2560×1440 pixels (TV)
  • Desktop image (cropped) 2560×423 pixels
  • Text Logo & Safe Area 1546×423 pixels (this is the centre area of the image that will be seen on every device.

Your company YouTube page should be connected to your company Google+ page, pulling the profile image through from there.

Instagram

The standard Instagram image is a 1:1 square. The following are the minimum dimensions to ensure the best quality for each area of your profile:

  • Instagram Profile Image dimensions: 110×110 pixels
  • Instagram Photo Thumbnail dimensions: 161×161 pixels
  • Instagram Photo dimensions: 1080×1080 pixels  

The default size for Instagram images is a square, but in the Instagram feed they may be any size. It is important to note though, that while the images may be varied sizes, they will be cropped to fit a square when viewing your profile.

Image Quality

For top quality images we recommend creating and uploading your images as .PNG files. If you get stuck or would like help creating your visual strategy, please feel free to get in touch. You can also download our PDF cheat sheet below.

 

 

Prominence Recruitment Digital Marketing

As Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere when needed! Based in Auckland, Chris travels to Australia monthly, meaning he has a lot of air miles and has also seen every new film. However, he is the first to tell you that the life of a frequent traveller isn’t quite as glamorous as it seems! Chris is inspired by people that break the mould and try to make things better.

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It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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