One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]
Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]
In the first part of our new podcast series, I’m joined by our Content Editor, Shay Goodwin, to discuss voice search and what this latest tech development means for the recruitment world. Listen to it, below: Prominence Recruitment Digital MarketingAs Director of Prominence, Chris is the first person recruiters speak to when trying […]
Prominence, Asia Pacific’s first and largest specialist outsourced marketing agency for the recruitment sector, has just completed a first round of external fund raising. Chris South, Managing Director of Prominence, commented on the expansion. “Over the last 18 months we have observed recruitment leaders becoming significantly more interested in their agency’s brand and how it […]
The problem most recruiters face when it comes to their online sales brand is where to start and then more importantly what impact their efforts have. If you’re wondering where to start we suggest reading this great blog (ahem), but if you’re already doing the work but wondering if it’s really paying dividends, here is the […]
We’re really excited to further strengthen our delivery team, with Shay Goodwin joining us fresh from the marketing department of UK recruitment firm nGAGE. At nGAGE Shay was responsible for building and editing content for a portfolio of 17 recruitment businesses across five core markets: STEM, Built Environment, Health & Social Care, Public Sector and […]
There is nothing we like more than welcoming new people into the Prominence office. We’re delighted to announce that Robert Gorrie has joined the business as a Junior Digital Marketing Specialist! Having just graduated from the University of Auckland with a double major in Finance and Marketing, Robert demonstrated a passion for the marketing section […]
This year I’m sad to say the Prominence team won’t be in Fiji for the annual RCSA conference. This isn’t out of a lack of desire to be there, more that we just have too much else on in taking care of our existing clients! So, with various members of the team having attended the […]
As an ex-recruiter I have heard many different opinions on the best time to call clients and candidates. Some are based on logic, others are based on personal beliefs or even superstitions. What is clear is that there is no one size fits all solution, every industry or profession operates differently and requires a different […]
As part of my job I’m often asked by both in-house and agency recruitment managers for my advice around their level of LinkedIn investment. This is because the only readily available advice is from LinkedIn Sales Representatives or recruiters who have had prior exposure to Premium or Recruiter Products. This article is intended to […]