Prominence, Asia Pacific’s first and largest specialist provider of digital and social marketing services tailored specifically for the recruitment sector, has grown their Australian customer base to a point where it represents over half of their annual turnover. To support this customer base and to also respond to the ever-growing demand for outsourced marketing services […]
For those that missed it, in February, Facebook rolled out its first dedicated jobs platform (read more here). It now seems that all of the major tech players have an eye on the jobs market, with Google last week announcing its flagship Jobs product. You can read more about the launch of Google Jobs here. […]
In most cases, recruiters have larger professional networks than the recruitment agency they work for. We are also moving into an economy where consumers (in this case candidates and clients) expect to hear from individuals, rather than (or as well as) the company they represent. However, one of the biggest challenges faced by recruitment Directors, […]
Over the last month, chances are you have been prompted at least once to review a restaurant, hotel or any one of hundreds of other products or services. The difference, compared with only a few years ago is the broad variety of websites that now request reviews. Some are very specific to the industry that […]
Recruitment Yarns is just over a week away, and whilst I’m not looking forward to a month on the road, away from my family, I am incredibly excited about meeting a large number of people from the Australian and New Zealand recruitment community. There are a range of great track leaders in all locations and […]
Prominence Recruitment Digital MarketingAs Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere […]
Salary surveys are old marketing, right? Actually, far from it. Even in today’s digital age they remain one of the most effective sources of warm client and candidate leads. The key to getting results out of salary surveys is to modernise the approach. The large agencies have been producing sizable hard copy reports for many […]
Unless you’ve been living under a rock for the past week, you’ve probably heard about PwC’s epic mix-up at this years’ Oscars. The mistake, and its resulting actions, have highlighted just how much damage one small slip up can cause to your brand, and how it’s nearly always best to take accountability and try to […]
When we are speaking to a potential new recruitment customer, one of the questions that we are regularly asked is how as a recruitment industry specialist marketing agency we ensure that we avoid conflicts of interest when representing different recruitment agencies. In summary, we carefully manage our client relationships so that conflicts are avoided and […]
Authenticity is a word that is probably said too often in the marketing world. Endless rhetoric on why being authentic, genuine and real (especially when it comes to those pesky millennials) is the only way to appeal to people and grow your business in today’s #fastpaced, #VUCA world. If that is indeed the case, the […]