There are many business benefits associated with winning industry awards, probably the most underrated is the positive impact that it can have on your recruitment team. Whereas there used to be only one or two annual award events to consider, in Australia, New Zealand and the UK there are now a number of credible organisations […]
At Prominence, we don’t develop websites but as a specialist marketing agency for recruiters, we do get exposure to a huge volume of recruitment websites. One thing we’re repeatedly surprised by is the number of poor sites that sit high in the top 10 of a simple Google search. By poor we’re referring to either […]
One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]
Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]
The problem most recruiters face when it comes to their online sales brand is where to start and then more importantly what impact their efforts have. If you’re wondering where to start we suggest reading this great blog (ahem), but if you’re already doing the work but wondering if it’s really paying dividends, here is the […]
We’re really excited to further strengthen our delivery team, with Shay Goodwin joining us fresh from the marketing department of UK recruitment firm nGAGE. At nGAGE Shay was responsible for building and editing content for a portfolio of 17 recruitment businesses across five core markets: STEM, Built Environment, Health & Social Care, Public Sector and […]
There is nothing we like more than welcoming new people into the Prominence office. We’re delighted to announce that Robert Gorrie has joined the business as a Junior Digital Marketing Specialist! Having just graduated from the University of Auckland with a double major in Finance and Marketing, Robert demonstrated a passion for the marketing section […]
Prominence, Asia Pacific’s first and largest specialist provider of digital and social marketing services tailored specifically for the recruitment sector, has grown their Australian customer base to a point where it represents over half of their annual turnover. To support this customer base and to also respond to the ever-growing demand for outsourced marketing services […]
In most cases, recruiters have larger professional networks than the recruitment agency they work for. We are also moving into an economy where consumers (in this case candidates and clients) expect to hear from individuals, rather than (or as well as) the company they represent. However, one of the biggest challenges faced by recruitment Directors, […]
Over the last month, chances are you have been prompted at least once to review a restaurant, hotel or any one of hundreds of other products or services. The difference, compared with only a few years ago is the broad variety of websites that now request reviews. Some are very specific to the industry that […]