Recruitment Marketing Budget as a Percentage of Gross Profit – Are Times Changing Again?

One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]

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To Outsource or Not? How to Choose Between Agency and In-House Marketers

Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]

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Recruiters – Track Your Social Selling Power With This One Metric

The problem most recruiters face when it comes to their online sales brand is where to start and then more importantly what impact their efforts have. If you’re wondering where to start we suggest reading this great blog (ahem), but if you’re already doing the work but wondering if it’s really paying dividends, here is the […]

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Welcome to Our New Content Marketing Specialist: Shay Goodwin

We’re really excited to further strengthen our delivery team, with Shay Goodwin joining us fresh from the marketing department of UK recruitment firm nGAGE. At nGAGE Shay was responsible for building and editing content for a portfolio of 17 recruitment businesses across five core markets: STEM, Built Environment, Health & Social Care, Public Sector and […]

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Welcome to Our New Digital Marketer: Robert Gorrie

There is nothing we like more than welcoming new people into the Prominence office. We’re delighted to announce that Robert Gorrie has joined the business as a Junior Digital Marketing Specialist! Having just graduated from the University of Auckland with a double major in Finance and Marketing, Robert demonstrated a passion for the marketing section […]

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Prominence expands Australian footprint, recruiting industry marketing veteran Melissa Turkington to head up Sydney team

Prominence, Asia Pacific’s first and largest specialist provider of digital and social marketing services tailored specifically for the recruitment sector, has grown their Australian customer base to a point where it represents over half of their annual turnover. To support this customer base and to also respond to the ever-growing demand for outsourced marketing services […]

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How to Measure and Track Your Recruiter’s Personal Branding Efforts

In most cases, recruiters have larger professional networks than the recruitment agency they work for. We are also moving into an economy where consumers (in this case candidates and clients) expect to hear from individuals, rather than (or as well as) the company they represent. However, one of the biggest challenges faced by recruitment Directors, […]

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Recruitment Reviews

Why Reviews are Becoming Increasingly Critical to Recruitment Success

Over the last month, chances are you have been prompted at least once to review a restaurant, hotel or any one of hundreds of other products or services. The difference, compared with only a few years ago is the broad variety of websites that now request reviews. Some are very specific to the industry that […]

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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