When you hear the name Tesla, you think of Elon Musk. Apple is synonymous with Steve Jobs and Microsoft with Bill Gates. Yes, these leaders are all billionaires and have run some of the most famous companies in the world. But they’ve also succeeded in building strong, recognisable personal brands. As a start-up recruitment agency, […]
Nearly every business we work with is now operating a candidate short market. Obviously, this means that candidates themselves are receiving significantly more recruiter and job approaches. Our job as marketers has been flipped on its head, to looking for ways to support recruiters as they try to make their candidate outreach and approaches stand […]
We’re a festive bunch at Prominence, so we had a think about how we can do something cool this year for recruitment agencies to help spread a little holiday spirit (we need some after the year we’ve all had!). So, we’re offering any recruitment agency that gets in touch a custom-designed festive logo to use […]
We’ve known for years that Prominence is a perfect fit for the UK recruitment market – we’ve just been waiting for the right time. But one thing a global pandemic has taught me is that sometimes you just have to hit go and see what happens, which is exactly the conversation Chris and I had […]
As I’ve embarked on the launch of the UK office, I’ve been speaking to as many recruitment professionals as possible to get their thoughts on the market over the last 6 months, and their outlook for 2021. On the whole, the outlook is optimistic! Things are starting to pick up again, and lockdown 2.0 hasn’t […]
Wow, where do we start with an article titled “what is digital recruitment marketing”?! Firstly, it is important to debunk some of the myths that exist around digital versus regular recruitment marketing: Contrary to popular belief, offline (job ads, events, etc) and online marketing both still have a place in a recruiter’s marketing toolkit. However, […]
The Australian recruitment marketing sector is continuously changing, and never more so than now. If you are wondering what marketing your recruitment agency should be doing, take a read of these six marketing tips specifically for recruitment agencies. Recruitment Marketing Tip #1: Get More Out of Your Website The quality of recruitment websites has increased […]
One of the most commonly cited assumptions is that the balance of power has shifted from candidates to clients almost overnight, and therefore all marketing efforts should be geared towards clients. There is most definitely a degree of reality here as there are fewer roles in the market and finding and securing them is […]
One of the most frequent questions we are asked is around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising? For most recruitment agencies, the largest marketing expenditure is dedicated to candidate attraction, historically this was focused on newspaper adverts but today is almost exclusively online job boards. Other significant […]
Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]