Over the last month, chances are you have been prompted at least once to review a restaurant, hotel or any one of hundreds of other products or services. The difference, compared with only a few years ago is the broad variety of websites that now request reviews. Some are very specific to the industry that […]
Salary surveys are old marketing, right? Actually, far from it. Even in today’s digital age they remain one of the most effective sources of warm client and candidate leads. The key to getting results out of salary surveys is to modernise the approach. The large agencies have been producing sizable hard copy reports for many […]
One of the key measures of how strong your online brand is, is the volume of RELEVANT website visitors it receives. It doesn’t matter if you have the flashiest, best looking website in your region or even country, if you don’t have enough people seeing it, the design means nothing. The higher the number of […]
If you’re managing marketing for a recruitment agency that has multiple branch locations, either in the same country or across multiple regions, you could be missing a trick when it comes to the results gained from your LinkedIn Company Page. Most medium-large recruitment agencies own a myriad of LinkedIn Company Pages, some started by the […]
Does your recruitment agency have a LinkedIn Company page? If so, you need to read this blog or risk not being ready for key LinkedIn changes due to roll out anytime now. It’s long overdue but LinkedIn has finally started to make a number of changes to its desktop platform, this includes a new […]
I meet a lot of recruitment agency directors as part of my role. One of the most common comments I hear, (apart from “I need more recruiters!”) is “how can I get my recruiters to focus on their personal brand?” Most managers have now moved away from the mind-set that allowing a recruiter to have […]
For decades, video has been a prominent medium used by businesses to engage with customers and consumers. Let’s not forget that even in the 1960s and 70s, corporate videos in some form were being filmed using film or reel, and distributed via Television adverts. Fast forward to today with the digital age in full flow and corporate/recruitment […]
Recruitment agencies are rapidly waking up to the realisation that marketing is becoming a critical element of ongoing business success and growth. You’ve only got to look at posts such as this from Australian recruitment commentator Greg Savage, who lists branding as one of the essential strands of the modern day recruiter’s DNA. So as […]
Recruitment marketing is now a more effective way than ever for recruitment agencies to engage and attract candidates (or clients), and it is only going to become more significant as we go forward. It can be tough to stand out from the crowd whilst also sticking to your budget, but it doesn’t necessarily have to […]
The majority of businesses that have an online presence are aware that in order to stay relevant they need to be active on their social media accounts and website. They also understand that they need to engage with others online by responding to comments and inquires as well as by advertising their content and […]