Take the guesswork out of marketing strategy.

Perhaps your recruitment business already has a Marketer, or you’re thinking of hiring someone in the near future. Either way in order for them to be successful it is crucial to have a clear marketing strategy that outlines all core activities, and critically how the results are going to be tracked and measured. We take the guesswork out of achieving success by using our specialist recruitment marketing experience to provide your business with a bespoke, comprehensive and proven marketing strategy development service that will see your recruitment business quickly generate fantastic results. All of our marketing strategy packages include dedicated time to get to know your recruitment business and its specific marketing objectives. We then prepare comprehensive strategy documentation that outlines the marketing initiatives that should be carried out in detail; who is responsible for them, how they should be measured and the results you should expect. Budget is clearly detailed along with any third party support you are likely to need.

The Prominence Five Step Recruitment Marketing Strategy Process

Pre-Strategy

We’ll send you through a short pre-strategy document. This is designed to provide us with an overview of current activities and give us the information needed to analyse any existing online analytics. We’ll also carry out a brand survey with your existing candidate and client audiences.

Strategy Session

Running anywhere between four and eight hours, this time is used to find out more about the specific nuances of your recruitment agency, present ideas and examples and then begin to build the specific components of your agency’s marketing strategy.

Strategy Preparation

The information from the Strategy Session is put together into our own bespoke, easy to understand strategy documentation. This includes budget, platform selection, measurable objectives, activity schedules, tools and specific accountabilities.

Strategy Presentation

The strategy is presented to your team and any feedback is then used as part of the final tweaks before handing over the strategy documentation.

Support

All marketing strategies come with three months of unlimited marketing support.

Pricing

Every recruitment agency has their own unique marketing challenges, our strategies are designed to provide customised solutions that produce results for your specific business. Depending on the complexity, strategy costs range from $5,000 to $12,500 AUD.

Ready?

Send us a Message

[contact-form-7 404 "Not Found"]
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

    ×