Website Content
Writing

We’ll ensure your website is seen by the right people

There are thousands of recruitment firms in Australia and around the world, so in order for your business to be found on search engines such as Google or Bing it is essential that your recruitment website copy is written with Search Engine Optimisation (SEO) in mind. In addition, it is equally important that once your website has been found that the copy itself compels the viewer to take action, such as applying for jobs, registering or submitting a vacancy. Our experienced team of copywriters has a proven track record of writing eloquent marketing content that gets our recruitment agency clients to the top of Google search. They also expert at ensuring your individual agency tone and narrative is clearly articulated throughout the website.

Recent website content writing project results have included:

Here is a snapshot of some of the key statistics for four different campaigns over a concentrated four-month period:

STEM Recruitment Agency

Page 1 Google Search10 out of 10 key terms 
Top of Google Search6 out of 10 key terms

Supply Chain Recruitment Agency

Page 1 Google Search8 out of 10 key terms 
Top of Google Search4 out of 10 key terms

Engineering Recruitment Agency

Page 1 Google Search10 out of 10 key terms 
Top of Google Search7 out of 10 key terms

Generalist Recruitment Agency

Page 1 Google Search10 out of 10 key terms 
Top of Google Search2 out of 10 key terms
 

Five reasons to engage Prominence

 
Less Hassle

Less Hassle

A new website is hard work! Our team’s extensive industry experience bypasses the “getting to know you” stage.
Better Results

Better Results

We don’t just write, but also use our internal tools to analyse keywords and then track the performance of your site post go live.
Partnerships

Partnerships

We partner with all the major recruitment website development companies.
Google Partner

Google Partner

As a certified Google Analytics Partner we set your site up with all the goals and conversions needed to track the ongoing success.
Your Tone and Language

Your Tone and Language

We’ve got a large team of writers that we work with, each with a different style. We match these writers and our editors to your project to ensure you get the exact tone you’re seeking.
 

“The writing process was very smooth. Since go live we’ve already had jobs called in, when we didn’t get this previously. We are also getting some great comments about the design and tone of the new website.”

Luke McDonaldDirector, Talent Focus

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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